Spectrami, a Dubai-based ‘value-added’ distribution house for niche technologies and solutions in the realm of Information Security, data centre infrastructure, and data communication networks, has announced plans to open up a new office in South Africa.

The company plans to start with the South African market before penetrating deeper into both Southern and Eastern Africa, together with Indian Ocean Islands. In the company’s long term plans, the entire sub-Saharan Africa would be served from the South Africa office.

“South Africa is among the top four markets in the Middle East and Africa region. Economic and industrial development in recent years has contributed to an increased uptake of the latest IT solutions and services on the regional market,” explained Anand Choudha, MD at Spectrami.

“We also see the right indicators in terms of market conditions, customer requirements for the technologies we represent, and willingness from our vendors to get into the market, and all of this leads us into making an informed decision to get into the South African market.”

Hugh Donald Ross Wasonn, an IT industry veteran experienced with brands such as Actifio, IBM, Stortech, I-Fusion, and EMC, will head the initial skeleton crew at the new office, while its technical needs will continue to be serviced by the company’s team back in Dubai.

Watson noted that last year, the government in South Africa, enacted the Protection of Personal Information Act (POPI) that, “caused lots of customers to actively look at mobility and DLP as a requirement and to make an active effort to acquire those technologies.

In terms of financial projections, Choudha expects the South African market to contribute close to 20% of revenues by the 2015 financial year, driven by demand for products such as Actifio for copy data storage, Good Technology for Mobility, and Logrhythm for SIEM technologies.

“South Africa is a mature market and we see pretty much having the same challenges in other markets we represent in currently – in areas such as security, data protection, data management, storage explosion, and mobility management,” he added.

“The new office will enable us to further improve our client service in South Africa by shortening client response times and by providing us with a more in-depth understanding of local business conditions and key IT requirements.”