The water purifier market across the Middle East and North African regions is expected to be valued at just under half a billion dollars according to Future Market Insights.
With most consumer water purification systems split into two systems, namely ‘point of use’ (POU) and ‘point of entry’, it is estimated that the total market will see a compound annual growth rate of 7.6%.
To date, the preferred technology for purifying water is a combination of reverse osmosis and ultraviolet, with the height of the demand coming from the urban centres of the GCC. It is estimated that the UAE will be one of the strongest markets with the volume of units reaching just under 150,000 by 2020.
With a range of household brands such as LG, Panasonic, Strauss Water and Eureka Forbes, all vying for the lion’s share of the market, emerging companies such as Bhabha Atomic Research Station (BARC), are also making a play by offering versatile solutions such as solar or even bicycle pedal-powered purification systems.
Recent high profile examples of addressing the water purification industry came from the Janicko Bioenergy company, based in Seattle, whose ‘Omniprocessor’ can take the waste from 100,000 people and produce 86,000 litres of water per day, enough for 43,000 people. With support funding from the Bill and Melinda Gates Foundation, Bill Gates commented; “Our goal is to make the processors cheap enough that entrepreneurs in low and middle-income countries will want to invest in them and then start profitable waste-treatment businesses.”
Unsanitary water is responsible for 3.4 million deaths per year, 99% of which occur in the developing world.