Etisalat Nigeria has launched an e-learning platform named Cliqlite for Nigerian children between eight and 15 years of age but also designed with parents in mind, as part of efforts to “enrich its customer experience” by integrating its technology into the educational sphere.
A pre-paid package, Cliqlite can be acquired on any mobile or tablet device equipped with a SIM card, and Matthew Willsher, CEO of Etisalat Nigeria, noted: “Innovation remains part of our DNA and we believe technology has the potential to revolutionise learning.”
“Children have an insatiable appetite for technology and a significant number of online users are under the age of 18. It is our responsibility as parents to make sure our future generation is equipped with the right tools to successfully harness and hone their burgeoning potential.”
Experts have argued that Nigeria’s efforts to make e-learning popular in its educational sector will not be possible without technological innovation as part of the strategy – a fact that mobile device manufacturers have taken to heart in their push to develop platforms.
Oluwole Rawa, director for consumer, Etisalat Nigeria, added: “Cliqlite is a revolutionary product in Nigeria: It comes with pre-installed educational content that allows children to access a world of learning possibilities, even without an active data connection.
“Parents can also worry less about what information their children are exposed to when they are given an internet enabled device like the Cliqlite tablet or Cliqlite phone because of the level of parental control that comes with these devices.”
This platform is also not the first time that Etisalat has looked to bring together business and corporate responsibility, with another example being the firm’s ‘Weena’ programme, an entrepreneurship and financial autonomy initiative focused on African women in Benin and Togo.
Weena is supported by from the GSMA mWomen and aims to increase women’s access to mobile services in developing markets, targeting ‘resource-poor’ individuals with otherwise low empowerment, limited access to education or social isolation due to limited mobility or remote locations.
Etisalat has also more recently made waves in the news with its planned sale of 2,136 mobile towers to IHS Nigeria, an infrastructure provider, in a streamlining move aimed at slashing the burdensome overheads associated with tower maintenance and the unpredictable power supply in West Africa.