You mentioned that agility will be one of the key messages at this years CIO Middle East Summit; can you expand on how that applies to the industry?

What we’re seeing now is more pressure being placed on IT departments and CIO’s to respond to the changes business leaders are facing in terms of competition either through newcomers to the market or new business models. Our message is that the best response to these challenges is to perform with agility. They cannot afford as business leaders to sidestep technological advancements, in particular when it comes to responding to these challenges or grasping the new opportunities that are available; so the pressure on IT is that we need to respond quickly to the changes in business, and in order to do that we need to do our homework and be ready for the challenges that lie ahead.

Fundamental to this is to re architect our infrastructure and data centres, enabling us to make the best out of the assets we have while implementing fast and agile responses in order to meet the demands of our customers. Another fundamental aspect is to take advantage of what is already available in the market through what we call a hybrid cloud model. This enables us to start consuming some of the already available services by integrating them into our back-end operation so users have a seamless, transparent experience. Its irrelevant to the users whether I’m providing that service from the resources I have in my data centre or whether I have acquired those resources from a public cloud. Providing I can manage these resources in a seamless way, that is what really matters.

As a multinational company, have you created any specific packages that are suitable for the emerging economies?

Absolutely – we believe this is very important. There is no one solution for everyone, there are different varieties of customers, from large scale corporations that require require technical updates for their IT departments, through to small size companies that are short in IT capability and need to focus on core business. We have the ability to provide hybrid cloud solutions in record time. Specifically we can have a full service up and running within 28 days, meaning companies can start enjoying the solutions immediately after this time. This is important as we’re taking all the knowledge we’ve acquired and packaging it as an engineering solution making it a lot easier for our clients.

Which regions are you most interested in, in terms of growth?

We believe the entire region, in terms of the GCC, is in a growth mode. We are enjoying a rate of growth that is phenomenal. We at EMC focus on niche technologies and industries that facilitate cloud computing with different deployment models, the private cloud or hybrid cloud models. We focus on converge infrastructure which provides all the technological requirements in one box so that we engineer it at the factory and give it to the customer as a turnkey product. We are also continuing to focus on big data analytics; we believe that big data analytics will transform the business and in the process, create more models. You can imagine how companies like Amazon have made extraordinary progress through using big data, so this is a key area which EMC is focused in. We’re applying 10% of our annual revenue into R&D. In the past 5 – 10 years we’ve spent $15 billion on acquiring niche technologies to enrich our portfolio in order to ensure we’re giving our customers a comprehensive end-to-end solution for their requirements.

This is the first of eight events – on behalf of EMC, what is the key message from EMC to the stakeholders of the IDC CIO Summit events?

The key message I’d like for all CIO’s and customers alike is to understand that the journey of transformation has started, and if you haven’t; it’s time to start. It’s never too late, but the important thing is to get started. The strategy you need to follow is to think big, and envisage the role that IT needs to play in your business. Think big, and at the very least, start small. There’s nothing worse than not doing anything.