H.E. Sheikh Faisal bin Qassim Al Thani, chairman of Al Sawari Holding and Qatari Business Association, and Amruda Nair, joint managing director and chief executive officer, Aiana Hotels & Resorts L.L.C., have signed a joint venture agreement to create a global hotel management company, according to a recent statement from the company.

Incorporated as Aiana Hotels & Resorts L.L.C, the hospitality brand will cover the Middle East, Indian Sub-Continent and South East Asian territories with the ambition of being a significant operator of hotels , resorts and serviced apartments.

In celebration of its launch, the company unveiled its new brand identity, centered around its name, which translated into Sanskrit means a place of refuge or retreat.

Speaking during the launch, Sheikh Faisal Bin Qassim Al Thani, Chairman of Al Sawari Holding and Al Faisal Holding, said; “Given the long standing relationship between Qatar and India, there is great synergy in the similar way that we travel.  This is why we want to bring Aiana as a new lifestyle hotel brand to the Middle East and will continue to support Aiana through our ambitious expansion plans for acquisitions in key destinations starting with the property in Doha with many more to follow in Western Europe (London) and The United States of America.”

Also speaking at the event, Amruda Nair, joint managing director & chief executive officer, Aiana Hotels & Resorts L.L.C, who is also a third generation hotelier, said “With the launch of Aiana Hotels and Resorts, I am delighted to be introducing a brand I am confident will become the preferred choice of travelers seeking authentic and immersive experiences that will stay with them long after they have checked out. I was fortunate to meet H.E. Sheikh Faisal bin Qassim Al Thani who shared my passion for hospitality and supported my dreams and ambitions of creating an Indian brand with a global presence. Our service, design, and operating philosophy is geared to exceed the expectations of a new generation of savvy travelers. We call it Hospitality 2.0.”

Sheikh Faisal bin Qassim Al Thani, whose net worth in 2014 was estimated by Bloomberg to be $2.2 billion, is also the chairman of Al Faisal Holding, a multi-sector empire that has diversified into approximately 50 businesses covering real estate, construction, education and trading.