MaxAB-Wasoko aims to reshape retail, fintech and supply chain solutions across the continent following the acquisition of Fatura
MaxAB-Wasoko Makes Strategic Move in Egypt
Pan-African e-commerce platform MaxAB-Wasoko (site) has announced the acquisition of Egyptian B2B e-commerce and fintech startup Fatura, in a landmark deal that consolidates its position as a leading force in Africa’s digital retail space. The move signifies a deeper push into fintech innovation and retail digitisation, bolstering its presence in North Africa while laying the groundwork for continent-wide expansion.
“The acquisition of Fatura is more than a growth play; it’s the realisation of our ambition to become the go-to, one-stop-shop for retailers throughout Africa,” said Belal El-Megharbel, CEO of MaxAB-Wasoko. “By bringing together operational strength, product depth, and innovative fintech offerings, we’re setting a new standard for retail across the region.”
Fintech and E-Commerce Synergy
Fatura, founded in 2019, has developed a robust digital marketplace and credit platform that serves tens of thousands of small- and medium-sized retailers in Egypt. Its integration into MaxAB-Wasoko’s ecosystem will enhance digital financial services across the company’s growing customer base, enabling easier access to inventory, financing, and logistics.
The acquisition also supports MaxAB-Wasoko’s mission to streamline Africa’s fragmented supply chains and offer end-to-end solutions for retailers—from procurement to delivery to working capital loans.
Backed by Major Investors and Stakeholders
The deal is backed by leading investment firm EFG Holding, with its subsidiary EFG Finance emerging as a key shareholder in the combined business. Aladdin ElAfifi, CEO of EFG Finance, expressed strong support for the acquisition.
He said he was “thrilled” to partner with MaxAB-Wasoko as they reshape the retail and supply chain sectors. “Integrating Fatura will drive meaningful business growth, and our role as a significant shareholder and board member supported by EFG Holding reinforces our commitment to fostering innovation in the fintech space,” he added.
A Bold Step Toward Regional Dominance
The acquisition of Fatura marks a milestone for MaxAB-Wasoko, which itself was formed by the merger of Egypt’s MaxAB and Kenya’s Wasoko in March 2024. Together, they represent one of Africa’s most formidable e-commerce entities, serving more than 450,000 retailers and facilitating millions of deliveries annually.
By expanding its fintech offerings and strengthening its regional footprint through acquisitions like Fatura, MaxAB-Wasoko is positioning itself not only as a retail platform but as a super app that could define the future of digital commerce across Africa.
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