Egyptian startup Taager aims to expand regional footprint and enhance technological capabilities.
Egyptian social e-commerce platform Taager has successfully raised $6.75 million in a pre-Series B funding round. This strategic investment is set to accelerate the company’s expansion across the Middle East and North Africa and bolster its technological infrastructure.
The oversubscribed funding round was led by Norrsken22, an Africa-focused tech growth fund, with additional participation from Endeavor Catalyst and Beltone VC. Existing investors, including 4DX Ventures, RAED Ventures, BECO Capital, and Breyer Capital, also contributed to the round.
Taager’s Innovative Approach to Social E-Commerce
Founded in December 2019, Taager operates as a social e-commerce marketplace, offering online sellers a comprehensive suite of backend services. These services range from operational and logistical support, such as storage and shipping, to an online platform that connects sellers with wholesalers. By leveraging technology, artificial intelligence (AI), and data science, Taager enables first-time sellers to launch and scale their online businesses with minimal risk. The platform provides transparent pricing and an enhanced product selection process, allowing sellers to focus on business growth while Taager manages end-to-end operations.
Strategic Expansion and Market Presence
Currently, Taager operates in Egypt, the United Arab Emirates (UAE), and Saudi Arabia, with a recent expansion into Iraq. To date, the platform has served over 45,000 online social sellers. The recent funding will support Taager’s growth within the MENA region by enhancing its data insights and tools for social sellers, expanding product selection, and scaling its team.
Mohamed Elhorishy, co-founder and CEO of Taager, stated, “Taager has created its own category, which means we have had to spend the past five years building social commerce fundamentals from the ground up. In the past two, we have refined the business, becoming more capital efficient, scalable, and improved our core unit economics. Now it’s time to scale. We have laid the groundwork to enable us to grow five times within the next few years.”
Nivesh Pather, principal at Norrsken22, added, “This team has been exceptional in being able to successfully navigate scaling into multiple markets profitably, including Saudi Arabia. We are excited to be partnering with Mohamed and his team on Taager’s next phase of growth.”
Taager’s recent funding milestone underscores its commitment to revolutionizing social e-commerce in the MENA region. With strategic investments and a focus on technological advancement, the company is well-positioned to empower a new generation of online sellers and drive economic growth across the region.
For more news on Africa trade and business, visit our dedicated archives.