Drest.tn, a Tunisian e-commerce platform specializing in the sale of lifestyle products, is seeking to expand its reach into Africa.
Drest.tn, a Tunisian startup that specializes in online sales of lifestyle products, has successfully completed its latest fundraising round, raising 1.2 million dinars (USD 336k) from investment fund 216 Capital Ventures. The new investment will enable Drest.tn to continue its growth trajectory and expand its market reach into Africa. Since the launch of its website in June 2020, Drest.tn has distinguished itself in the Tunisian market by offering a wide range of lifestyle products, with a focus on fashion and beauty.
Drest.tn – Lifestyle products
Drest.tn’s product offerings encompass a wide range of ready-to-wear, beauty products, and accessories, and the site offers a unique shopping experience provided by a selection of authentic and renowned brands. Drest.tn prides itself on quality and ensures that each product is carefully selected to guarantee optimal customer satisfaction.
“We are proud to announce our partnership with 216 Capital Ventures. This fundraising round will strengthen our team, enhance our technological and logistical resources, and enable us to deliver an even more exceptional customer experience,” said a statement released by Omane and Malek Mzabi, the founders of Drest.tn.
Investing in logistics, marketing, tech
Drest.tn plans to invest the new funds in its logistics infrastructure in order to optimize delivery times and reduce costs. The startup also intends to open its first store in Algeria and continue its international growth. Additionally, the funds will be used to invest in marketing, recruit experts in various fields, and bolster its technological tools to become the top-of-mind brand for the general public.
“We chose to partner with 216 Capital Ventures for its expertise in digitization, finance, and marketing. We are confident that this collaboration will help us take a significant step in our development,” concluded the founders’ statement.
Drest.tn’s strategy aims to maintain its growth trajectory by relying on a range of quality products and recognized expertise, underpinned by a commitment to delivering an exceptional customer experience.
The rise of e-commerce
e-commerce is currently one of the most funded categories among startups across Africa and the MENA region.
Recent e-commerce-related deals include Shaker investing in Cashew KSA to improve its e-commerce position, South Africa’s Maholla securing funding for its retail-agnostic rewards app, and Morocco’s Babelmdina raising funds for its handicraft platform.