Ghana’s Tendo secures new funding from Renew Capital to grow its mobile-first reselling platform and expand digital entrepreneurship in Africa.
Ghana’s Tendo Raises New Capital to Expand Digital Retail Access
Ghanaian retail-tech startup Tendo (site) has secured new investment from Renew Capital to support its mission to democratize entrepreneurship through mobile reselling. Founded in 2021 by Felix Manford, Evans Boateng, Derrick Mungai, and Primerose Katena, Tendo provides a platform that enables users to launch online businesses using only their smartphones — without the need for inventory or upfront capital.
The funding marks the increasing confidence in Africa’s rapidly growing digital retail ecosystem, particularly platforms that are lowering the barriers to business ownership.
A Business-in-a-Box for Aspiring Entrepreneurs
Tendo’s platform allows anyone with a smartphone to browse a catalog of products, market them through social media, and earn profits from completed sales — while Tendo handles inventory, packaging, and delivery. The model removes many of the logistical and financial hurdles traditionally associated with starting a business.
“Our mission is to create opportunities for individuals to build businesses with minimal risk,” said Manford, co-founder and CEO of Tendo. “By providing a seamless platform that takes care of inventory and delivery, we empower anyone to start earning online from home.”
This plug-and-play system has made Tendo especially popular among young people and women seeking flexible income opportunities. In Ghana alone, over 50,000 people have signed up to use the platform.
Backing from Renew Capital
Renew Capital’s investment aligns with its wider mission of supporting high-potential startups that contribute to inclusive economic growth across Africa. The firm, which has a footprint in 10 African countries including Ghana, Ethiopia, Kenya, and Nigeria, sees Tendo as an important enabler of entrepreneurship.
“Tendo is transforming the way people approach entrepreneurship,” said Nicholas Clerk, investment ecosystem development manager at Renew Capital. “Their platform removes traditional barriers to entry, enabling individuals to earn income and build businesses using just their smartphones.”
The funding will help Tendo deepen its reach in Ghana and prepare for regional expansion, as the demand for accessible e-commerce solutions continues to grow across West Africa.
Africa’s Retail Tech Potential on the Rise
The Tendo-Renew Capital deal is a sign of the growing investor appetite for African startups that merge tech innovation with social impact. As mobile phone penetration increases and e-commerce adoption accelerates across the continent, platforms like Tendo are well-positioned to scale.
By targeting digitally connected but economically underserved populations, the company not only taps into an expansive market but also contributes to sustainable, grassroots economic empowerment — a goal that resonates with many impact-oriented investors.
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