Logistics platform Messenger raises undisclosed amount in pre-seed funding round, poised for rapid expansion.
Messenger, a cutting-edge Nigerian logistics platform that revolutionizes last mile deliveries in Africa, has successfully raised an undisclosed amount in a pre-seed funding round led by Nama Ventures, alongside Aidi Ventures and prominent angel investors.
Messenger is a one-stop logistics platform that finances and aggregates end-to-end logistics and supply chain operations. Having completed over 700,000 deliveries for clients, including Jumia Food, Omnibiz, DHL, Glovo and Shopex TV.
The company aims to tap into the booming e-commerce market and address the increasing demand for efficient and reliable delivery services across the continent. With a strong track record and an innovative digital platform, Messenger has set its sights on acquiring 100,000 new customers within the next 12 months and driving substantial revenue growth.
Messenger – Targeting the e-commerce market in Africa
The rise of e-commerce in Africa presents a lucrative opportunity for logistics providers. According to a report by the United Nations Conference on Trade and Development (UNCTAD), the e-commerce market in Africa was projected to exceed USD 29 billion by 2022. Statista indicates that Nigeria’s e-commerce industry alone is estimated to reach a market size of USD 14 billion by 2027. As the demand for last mile deliveries continues to surge, Messenger aims to leverage this billion-dollar market to establish itself as a leading player in the African logistics landscape.
Efficient last mile deliveries
Africa’s logistics infrastructure is still developing, creating a significant need for efficient and reliable last mile delivery services. Messenger is positioning itself as a one-stop logistics platform that finances and aggregates end-to-end logistics and supply chain operations. By providing comprehensive solutions, the company aims to meet the rising demand for fast, secure, and cost-effective deliveries, thereby enhancing the overall customer experience.
Messenger’s founders, Amanda Etuk and Essien Etuk, bring a wealth of experience and expertise to the company. Amanda, with a background in healthcare, FMCG, and logistics, has held senior positions in fast-growing startups such as 54gene and Zippy Logistics (Now Loft Africa). Essien Etuk possesses seven years of operations management experience and has been instrumental in driving the Nigeria Startup Act as the founding president of the Abuja Logistics Operators Association.
“We are dedicated to championing last mile deliveries across Africa, one city at a time,” stated Amanda Etuk.
Nama Ventures seeks pre-seed investments in MENA tech startups and has taken a prominent role in financing Messenger’s latest funding round. With a focus on supporting technology founders and investing in technology startups, Nama Ventures brings a blend of technical knowledge, entrepreneurial experience, and a proven track record in pre-seed and seed stage investments.
Egyptian logistics startup Trella recently secured USD 3.5 million in funding from Avanz Capital.