Logistics startup Trella secures USD 3.5M from Avanz Capital Egypt

Trella secures investment and strategic backing as VC firm Avanz Capital Egypt expands investment portfolio.

Avanz Capital Egypt, a subsidiary of I Squared Capital International, has invested USD 3.5 million in Trella, an Egyptian logistics startup. This move signifies Avanz Capital Egypt’s confidence in Trella’s potential and could position the company as a key player in the thriving local and wider North African logistics sector. Alongside this investment, Avanz Capital Egypt is launching two new funds and actively seeking opportunities to invest in existing funds and companies.

Trella – Strengthening the regional logistics sector

Trella is a logistics startup offering a range of innovative solutions founded by Omar Hagrass, Ali El Atrash, Pierre Saad and Muhammad El Garem in 2018. The startup operates a platform that connects businesses with logistics firms and has a presence in Egypt, Saudi Arabia, the UAE and Pakistan. By partnering with Trella, Avanz Capital Egypt aims to leverage its expertise and resources to propel the logistics sector forward, driving efficiency and delivering superior customer experiences.

New funds launch

Avanz Capital Egypt is also launching two new funds as part of its multi-faceted investment approach. The first fund is dedicated to nurturing small and medium enterprises (SMEs) by providing them with essential capital and resources for growth. SMEs must play a vital role in the overall development and expansion of the Egyptian market. The recent closing of the Avanz Manara Fund, which collected approximately 905 million Egyptian pounds in financial obligations, signifies the firm’s commitment to fueling the growth of these enterprises.

The second fund is focused on low-carbon projects and aims to issue “carbon credits” under the name “EGYCOP”. With an initial target of raising one billion Egyptian pounds. The VC aims to seize opportunities in the low-carbon sector and to drive positive environmental impact while generating attractive returns for investors.

Driving innovation and economic growth

Avanz Capital Egypt is actively seeking opportunities to invest in existing funds and companies. The company’s investment strategy encompasses diverse sectors such as healthcare, logistics, green economy, renewable energy, and defense. By identifying potential investments that align with its strategic objectives and offer growth potential, Avanz Capital Egypt aims to create value and contribute to the overall economic development of Egypt.

Avanz Capital’s parent company, I Squared Global Capital, manages assets worth over $13 billion across 130 companies worldwide. The company focuses on investments in funds and companies in startup and emerging markets, with particular emphasis on Africa, Latin America, and Asia.

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