Mtor, a leading Egyptian online car parts marketplace, has successfully raised USD 2.8 million in pre-seed funding to propel its mission of transforming the automotive aftermarket in Egypt. The funds will fuel the expansion of Mtor’s product suite, enhancing efficiency in local car workshops and reshaping the spare parts procurement process.
Motr – A unified platform for local car workshops
Founded in 2022 by Mohamed Maged, Moaz El-Megharbel, Mohamed Altaf and Khaled Kandil, Mtor aims to revolutionize the local car workshop landscape by providing a unified platform for workshops and on-demand automotive spare parts at competitive prices.
Since its inception, Mtor has processed over 70,000 orders, forming partnerships with more than 2,500 car workshops in the greater Cairo area. With a recent USD 2.8 million pre-seed round led by Algebra Ventures, Mtor is set to expand its offerings. The Dutch Founders Fund (DFF), Aditum Ventures, LoftyInc Capital Management, along with local and global angel investors, also contributed to the funding round.
Empowering mechanics through technology
Mtor addresses the inefficiencies in the local automotive aftermarket, characterized by a fragmented supply chain. Limited product availability, inaccurate fitment data, and a lack of price transparency pose challenges for workshops and mechanics. Mtor aims to overcome these issues through its controlled, tech-enabled marketplace and the proprietary Mtor Mechanic app, offering a reliable solution where pricing, availability, and fitment data are just a click away.
Funding for future growth and efficiency
The funds raised in this round will be instrumental in expanding Mtor’s product suite, further digitizing local car workshops, and addressing major inefficiencies in the automotive spare parts supply chain in Egypt and the broader region.
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