Egyptian logistics startup Turuq is driving transparency and efficiency in last-mile fulfillment, with plans for sectoral and regional expansion.
Digitizing Egypt’s Last-Mile Logistics
Egyptian startup Turuq Innovations (site) is making waves in the third-party logistics space with a fresh approach to last-mile delivery. Launched in February 2023 by co-founders Ahmed Atta, Karim Kamal, and Ahmed Alaa, Turuq leverages full automation, end-to-end transparency, and operational efficiency to help small and mid-sized businesses streamline their fulfillment process.
“From warehouse to doorstep, we handle logistics so our clients can focus on what they do best – designing and selling great products,” said Atta in a recent interview.
In a market where more than 80% of logistics providers still operate with minimal tech integration, Turuq’s platform provides a much-needed alternative. Traditional methods relying on manual processes often result in miscommunication, poor visibility, and unsatisfactory customer experiences.
An Integrated, Transparent Approach
While many logistics players are focused on scaling rapidly, Turuq is prioritizing digitization and customer experience.
“We’ve built a fully integrated system that eliminates the common ‘he said, she said’ dynamic between couriers and customers. Our platform provides real-time updates, automated issue resolution, and complete visibility for brands and end consumers alike,” said Atta.
Turuq’s fully in-house logistics platform has already delivered measurable results, with a 94% client retention rate and a 76% successful delivery rate in challenging urban environments. These operational gains have helped the startup earn trust among local businesses, particularly Egypt’s burgeoning fashion sector.
Focused Growth and Market Traction
Currently self-funded, Turuq is taking a disciplined approach to growth. “Local fashion brands in particular have welcomed a logistics partner that understands their urgency, values, and customer expectations. Retention and word-of-mouth referrals have been major growth engines, and we’re seeing consistent demand from brands looking for a modern logistics experience,” said Atta.
The company’s flexible business model is built around a pay-per-delivery structure, complemented by value-added services such as express delivery, branded packaging, and integrated warehousing. “We’re already generating consistent revenue, and while profitability isn’t our immediate focus, our cost-per-delivery is decreasing as we gain operational scale,” Atta added.
Expansion Plans and Future Vision
While Turuq’s current operations are focused within Egypt, the startup is setting its sights on broader opportunities. “Looking ahead, we plan to expand into adjacent product verticals — like cosmetics and lifestyle goods — and scale geographically across other regions where logistics pain points are just as severe,” said Atta.
Despite the inherent challenges of launching a logistics startup in a complex market, the team has successfully turned early obstacles into competitive advantages. “We faced early obstacles around delivery accuracy, real-time tracking, and maintaining brand experience through third-party logistics. But by building our own tech stack and working closely with clients, we’ve been able to turn those challenges into differentiators,” Atta concluded.
As Turuq continues to scale, it is poised to play a key role in shaping the future of Egypt’s e-commerce and logistics landscape — and beyond.
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