Wanderers Stadium, South Africa’s famed cricket ground, is to be rebranded as DP World Wanderers Stadium as part of a sponsorship deal to support local culture and sport.
Wanderers Stadium, South Africa’s famous cricket ground, is to be rebranded DP World Wanderers Stadium after a naming rights deal. The sponsorship includes the DP World Gauteng Lions men’s and women’s cricket teams. DP World, the global logistics provider, announced the agreement on naming rights at an unveiling ceremony today yesterday.
Supporting local sport
Sultan Ahmed Bin Sulayem, Group Chairman and Chief Executive Officer at DP World, said, “We place a strong emphasis on empowering and supporting the local people and communities in which we operate, while delivering sustainable and inclusive growth. Taking over the naming rights of the most iconic stadium in Africa is part of our commitment to developing and driving business, sports and culture on the continent. The DP World Wanderers Stadium is a solid extension of our global partnership network and one that we believe will be a catalyst for our positioning on the African continent”.
The DP World Wanderers Stadium is a leading multi-purpose entertainment space, known around the world, and aims to bring South African and international visitors together to connect around shared interests and collective passions such as sports, music and fundraising.
According to the company, DP aims to use the partnership as a means by which to drive awareness of a variety of social and economic issues including gender-based violence, to support South African sportspeople and to further the company’s positive impact in South Africa and the wider continent. The company believes that the renaming and sponsorship will help build its global reputation through an alliance with sports teams with a winning mindset.
“We are focused on building a better future together and what better way to do it than through sport, which has an intrinsic ability to inspire, motivate and unite people. We look forward to this partnership, as part of our larger commitment to Africa and her people,” Bin Sulayem added.
Building brand awareness
The association with a winning team will help DP World to build brand awareness and understanding both globally and in Africa. The company already supports a range of sports businesses, providing smart logistics solutions that help move the equipment and infrastructure required for major sporting events, and helps ensure that consumer sporting goods are traded across global markets.
DP World in South Africa
DP World’s Komatipoort inland container depot, east of Gauteng, became the first dry port in the region in 2020. Strategically located along the Gauteng/Maputo corridor, close to South Africa’s border with Mozambique, DP World Komatipoort offers customers the full spectrum of intermodal and warehouse services. The trade corridor also offers South African businesses based in the region export opportunities from DP World Komatipoort via Maputo to international markets anywhere in the world.
In March 2022, Imperial Logistics, headquartered in South Africa, became a wholly-owned company of DP World. Imperial is an African-focused provider of integrated market access and logistics solutions with a focus on the following key industries – healthcare, consumer, automotive, chemicals, industrial and commodities.