Winich Farms raises funding from DisrupTech to expand its agri-fintech platform, boosting access, logistics and finance for African farmers.
Winich Farms Attracts Cross-Border Capital
Nigerian agri-fintech startup Winich Farms (site) has secured a strategic investment from Egypt’s DisrupTech Ventures as part of its ongoing pre-Series A round, marking DisrupTech’s first foray into sub-Saharan Africa. The investment aims to scale Winich Farms’ mobile-powered solution that streamlines food distribution and financial access for Nigeria’s vast network of smallholder farmers.
Founded in 2020 by brothers Riches and Winner Attai, alongside co-founder Chichebem Jibunoh, Winich Farms has built a digitally enabled value chain that directly connects over 180,000 farmers to buyers in 29 of Nigeria’s 36 states.
Tech-Driven Supply Chains with Strong Local Roots
Winich Farms operates by aggregating fresh produce via local agents who coordinate logistics between rural farmers and large-scale buyers such as food processors and retailers. The startup’s core strength lies in its hybrid model—blending on-the-ground agents with digital tools to improve efficiency, transparency, and market access across Nigeria’s fragmented agricultural ecosystem.
Embedding Financial Access into Agriculture
Beyond logistics, Winich Farms is also unlocking credit for underserved rural populations. Through the Winich Card, farmers can make cashless payments, build transaction histories, and eventually access loans—an essential step in achieving financial inclusion in agriculture.
The startup’s partnership with Sterling Bank, Verve, and Kebbi Agricultural Research Development Agency (KARDA) enables it to offer agronomic support, post-delivery loans, and customized financial tools designed to serve farmers’ seasonal needs.
Investor Confidence in Scalable Agri-Fintech
The pre-Series A round, which is targeting $3 million, also includes participation from Acumen Resilient Agriculture Fund, Climate Resilient Africa Fund, Marula Square, Plug and Play Tech Center, and Tekedia Capital.
DisrupTech’s Founding Partner Mohamed Okasha explained the move, “Winich is not only solving real problems for smallholder farmers but doing so with a scalable model. Agriculture is also core to Egypt’s economy, and we look forward to sharing insights and best practices between both markets as Winich grows across the continent,”
“We are excited to welcome DisrupTech Ventures on board as we enter our next phase of growth. Their experience in scaling early-stage fintechs will be invaluable as we strengthen our operations, empower more farmers, and explore expansion opportunities across Africa and beyond. This partnership reinforces our vision to build a more inclusive and efficient agricultural value chain, starting from Nigeria and reaching out to global markets,” said Attai Riches, CEO and co-founder of Winich Farms.
Looking ahead, the company is actively exploring expansion beyond Nigeria, including markets in East and Southern Africa, as well as export linkages to the Middle East and North Africa.
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