Appetito and Purity sign MoU

Appetito, an Egyptian online grocery service and Purity, a Saudi-based IT infrastructure firm, have signed an MoU to expand the former’s services across the MENA region.

Appetito is an online grocery ordering service, based out of Egypt. Users in Egypt, Tunisia and Morocco can order delivery via the company’s site and have their groceries delivered to their homes. The service delivers in three Egyptian cities and across Morocco and Tunisia. Appetito delivers a wide range of offerings with products divided into groceries and supermarket, veggies, frozen, detergents, family care, bakeries, snacks and candies. Deliveries can be ordered for immediate delivery or can be scheduled. Payment can be made on delivery by either cash or card.

Appetito: North African base

Appetito has more than 500,000 users, achieved 300% growth quarter-on-quarter. The company acquired Tunisia’s Lamma in June, expanding to the Moroccan, Tunisian, and West African markets. Lamma operates a similar e-commerce system to that of Appetito.

Purity is an IT and IT infrastructure company based out of Saudi Arabia. The company works to improve IT infrastructure efficiency and the operability and efficiency of business applications while ensuring service continuity, and availability. The firm also helps businesses manage and secure infrastructure against security threats.

Expansion across MENA

The two firms have signed an MoU and Purity will work to help Appetito expand its services in Saudi Arabia and the entire MENA region. Under the agreement, Purity will be Appetito’s partner in the Saudi market and will provide the necessary financing for the expansion. Appetito aims to bring in USD 25 million of investment to finance and support its expansion.

Purity CEO Abdullah Al-Namlah will become part of Appetito’s board of directors, “We are very pleased with this partnership with Purity, which is a regional leader in IT and investments,” stated Apetito CEO Shehab Mokhtar. “We aim to massively expand our operations in Saudi Arabia, as well as prospective presence across neighboring markets,” he added.

Purity Chairperson Faisal Al-Abdulsalam expressed his enthusiasm for the partnership. “We are eager to support startups, as this aligns with Saudi Vision 2030. Appetito has demonstrated its immense potential within a short time period, which demonstrates the competence of its team and their commitment to the vision,” he said.

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