Close Menu
    What's Hot

    NjiaPay – Bridging Africa’s Fragmented Payment Ecosystem

    May 12, 2025

    Flutterwave CEO Urges Unified African Trade

    May 7, 2025

    Ghana’s Tendo Secures Backing to Scale Inclusive E-commerce Platform

    May 5, 2025
    Gulf Africa ReviewGulf Africa Review
    • Industry
    • Infrastructure
      1. Airport
      2. Hospitality
      3. Ports
      4. Power
      5. Rail
      6. Roads
      7. Transport
      Featured

      Osun seeks to capitalise on infrastructure momentum

      Infrastructure May 21, 2018
      Recent

      Navigating Challenges in the African Air Cargo Industry

      March 5, 2025

      Driving Growth: African Logistics Sector Harnesses AfCFTA’s Potential

      January 20, 2025

      Genesis and K’omani join forces to drive sustainable energy solutions in Africa

      October 16, 2024
    • Business & Trade
      1. Agri-Business
      2. Entrepreneurship
      3. FDI
      4. Legislative
      5. MEA
      6. Telecoms
      7. Properties
      Featured

      Analysts predict bullish future for Nigeria’s REITs market

      Business Business & Trade January 21, 2018
      Recent

      NjiaPay – Bridging Africa’s Fragmented Payment Ecosystem

      May 12, 2025

      Ghana’s Tendo Secures Backing to Scale Inclusive E-commerce Platform

      May 5, 2025

      Former Shell Traders Launch Atmin to Strengthen Africa’s Energy Trade​

      April 30, 2025
    • Finance
      1. Banking
      2. Islamic finance
      Featured

      DP World and Nedbank Elevate Trade Finance in Africa

      Finance Trade September 18, 2024
      Recent

      DP World and Nedbank Elevate Trade Finance in Africa

      September 18, 2024

      Arab Coordination Group commits $50 billion for Africa’s sustainable development

      November 13, 2023

      MENAT to see investment flows increase substantially

      September 4, 2023
    • Innovation
    Gulf Africa ReviewGulf Africa Review
    Hospitality

    ATM 2022: Zimbabwe as a tourist destination for travel from the Gulf

    May 11, 20223 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr Email
    ATM 2022
    ZTA Head Corporate Affairs Godfrey Koti said the ZTA seeks to use the exhibition as an opportunity to create awareness of Destination Zimbabwe.
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Through its presence at ATM 2022 (this year’s Arabian Travel Market event), the Zimbabwe Tourism Authority (ZTA) is seeking to gain from the post-pandemic rise in travel and tourism across the Gulf.

    ATM 2022: Promoting regional tourism

    ATM 2022 is held in conjunction with Dubai World Trade Centre and in partnership with Dubai’s Department of Economy and Tourism (DET). The ATM is a travel and tourism conference and event that aims to support and promote the tourism sector across the Middle East for both incoming and outbound tourists and companies within the tourism industry. The event is designed to highlight accommodation options, tourist attractions and new airline routes. ATM’s Hosted Delegate program aims to host 150 of the industry’s leading buyers and allows them the opportunity to network and to expand their business in the Middle East. Representatives from the Middle East, Asia, the Pacific, Europe and Africa attend the annual event.

    The event seeks to bring together stakeholders from the travel and tourism industries and will host 1,500 exhibitors, with representatives from 158 global destinations. The event will run until May 12 and will be followed by virtual events on May 17 and 18.

    Maximizing visibility

    ZTA Head Corporate Affairs Godfrey Koti said the ZTA seeks to use the exhibition as an opportunity to create awareness of Destination Zimbabwe, the ZTA’s marketing vehicle. “We intend to maximize our visibility efforts in this market for the destination through showcasing the country’s tourism and cultural products as well as promote it as a safe tourism investment destination,” said Koti. He highlighted the importance of Zimbabwe’s participation at ATM, given the presence of representatives from South Africa, Nigeria, Seychelles, Mauritius, Tanzania, Zambia, Namibia, Kenya and Ethiopia, all of whom are regular exhibitors.

    The ZTA’s participation at ATM 2022, regional tradeshows and ongoing digital advertising efforts are all part of the organization’s attempts to capitalize on a successful Expo 2020 and are aimed at increasing Zimbabwe’s appeal as a destination for tourists from across the Middle East. Koti went on to say that Zimbabwe has seen tourist numbers from the Gulf region steadily increase since 2004, “We are treating this market as a greenfield and hence our efforts will be largely based on creating awareness and visibility. We have in the past recorded relatively steady tourist inflows of 3,988 in 2004 and a peak of 10,077 arrivals in 2009 while the figure dropped significantly due to travel restrictions imposed as a result of the Covid-19 pandemic. The growth pre-pandemic had been attributed to promotional campaigns that had been put into effect mostly through participation at various exhibitions including the ATM as well as hosting of media and tour agencies on familiarization tours,” he said.

    Trade between Zimbabwe and the UAE has grown rapidly in recent years and the country has seen increased interest in investments from the Gulf following a successful showing at Expo 2020.

    ATM ATM 2022 Tourism UAE Zimbabwe
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Telegram Email
    Previous ArticleMorocco targets renewables as UAE companies invest
    Next Article Renewable energy: Egypt continues drive with green ammonia deal

    Related Posts

    Agri commodities Agri-Business

    Kilimo BaNDO – Transforming Tanzanian Agriculture Through Digital Integration

    April 22, 2025
    Business & Trade Trade

    AUDA-NEPAD One-Stop Border Posts Accelerate Africa’s Economic Integration​

    April 2, 2025
    Agri-Business

    PepsiCo and Absa Invest in Khula

    March 7, 2025
    Add A Comment
    Leave A Reply Cancel Reply

    LATEST STORIES

    NjiaPay – Bridging Africa’s Fragmented Payment Ecosystem

    May 12, 2025

    Flutterwave CEO Urges Unified African Trade

    May 7, 2025

    Ghana’s Tendo Secures Backing to Scale Inclusive E-commerce Platform

    May 5, 2025

    Premium Resources Expands Mineral Potential at Botswana’s Selebi North​

    May 2, 2025

    AUDA-NEPAD One-Stop Border Posts Accelerate Africa’s Economic Integration​

    April 2, 2025
    • Business
      • Agri-Business
      • Entrepreneurship
      • FDI
      • Legislative
      • MEA
      • Properties
      • Telecoms
    • Infrastructure
      • Airport
      • Hospitality
      • Ports
      • Power
      • Rail
      • Roads
      • Transport
    • Finance
      • Banking
      • Islamic finance
    • Commodities
      • Agri commodities
      • Metals & minerals
      • Precious metals
    • Culture & Society
      • Education
      • Energy
    GAR logo
    © GulfAfricaReview.com 2014-2022, All Rights Reserved.

    Gulf Africa Review is a trade news and future networking platform for businesses leaders and trade organisations, established to first inform and secondly assist in facilitating the ongoing business and trade relations between the Gulf Cooperation Council countries and Sub-Saharan Africa. We aim to provide an apolitical voice for this channel of economic activity in a way that benefits both geographies by improving the availability of information about market events, developments and opportunities, while publicising the successes achieved by this ever-broadening regional relationship.

      Subscribe to our newsletter

      Type above and press Enter to search. Press Esc to cancel.