Egypt’s Stllr Network (Stllr), a startup that provides plug-and-play marketing models to companies across a wide range of sectors, has closed an investment round with support from a range of investors including 500 Global and angel investors through Women Spark and Falak Angels. The list of investors includes the KSA Ministry of Investment, Accenture, Emkan and the Digital Cooperation Organisation.
Plug-and-play marketing solutions
Stllr aims to reduce waste in marketing departments and reduce miscommunication with external vendors through a plug-and-play marketing model that incorporates various approaches such as SEO, media buying and social media. The funds from the investment round will be used to invest in acquiring local talent and decentralising the network and to facilitate regional expansion across KSA and the GCC.
Stllr’s CEO Nouran Ghannam said, “there is an untapped potential of teams in the marketing industry, but the best teams are formed on their own through the network. This model is the first of its kind in the world, and only in a community-based region like ours, is it the best place to start. 34% of all experts in the network come through referrals by someone already in the network. They can build and manage their own teams through Stllr’s technology. It’s social. We doubled our talent pool in 2022 just through the network.”
Through the use of their plug-and-play packages, Stllr aims to become the MENA region’s largest network of marketing experts with access to larger projects. The company’s packages are designed to allow businesses quick access to marketing deliverables including company profiles and design.
The company’s current beta partners include Zid and TikTok MENA, Hesas Misr, a semi-governmental initiative by almentor, the Egyptian Ministry of Education and Nagwa, Grinta, a collaboration with Zid and TikTok and a number of e-commerce operations in Egypt and KSA.
The company also runs Stllr Academy, a training project that aims to share knowledge and skills among regional marketing experts and place graduates in local firms. Nouran adds, “Stllr Academy wouldn’t have been possible without the support of Tanmia W Tatweer, a grant by the Arab Development Bank. We can scout talent from Stllr Academy with the network’s quality at our core.”
The first half of 2022 has seen MENA startups raise a total of USD 1.8 billion with fintech companies leading the way.