Plant & Equipment, a key player in the regional construction equipment market, bolsters its position with the acquisition of Global Equipment Trading in Dubai’s Jebel Ali Free Zone, UAE.
In a significant move aimed at bolstering its presence in the MENA region, Plant & Equipment announced the acquisition of Global Equipment Trading, strategically situated in Dubai’s Jebel Ali Free Zone, UAE.
Integration for enhanced growth
The integration of Global Equipment Trading into the Plant & Equipment ecosystem underscores the company’s robust growth strategy for the GCC and broader MENA region. Positioned as a premier online auction and equipment advertising platform, this alignment solidifies Plant & Equipment’s commitment to offering unparalleled services in the Middle East construction equipment market.
Plant & Equipment – Expansion into multichannel business
Plant & Equipment’s expansion strategy focuses on becoming a multichannel business where customers can seamlessly buy, sell, or list equipment both online and on-site. With the addition of Global Equipment Trading, the firm accelerates its journey towards becoming the go-to solution for all construction equipment needs in the region.
Enhanced flexibility for sellers
Sellers can now benefit from enhanced flexibility, with the option to choose between auction or classified listings. This diversified approach ensures maximum exposure and choice for sellers in the competitive market landscape.
P&E Auctions: Redefining online auctions
P&E Auctions, a subsidiary brand under the Plant & Equipment umbrella, is changing online auctions in the MENA region. Focused on aggregating consignments and advertising heavy equipment, P&E Auctions caters to buyers across the Gulf, Levant, Africa, and Asia, offering a curated selection of high-quality machinery.
The company offers industry-leading equipment verification, inspection reports, and payment security measures. All this ensures a secure and seamless experience for both buyers and sellers involved in heavy machinery transactions.
Convenient access for buyers
Prospective buyers can register or inspect consigned machines in person at Global Equipment Trading FZE, located at Plot Number S10516 near Gate 5 of Jebel Ali Free Zone (JAFZA). Alternatively, buyers can explore and bid on inspected machines online through PlantAndEquipment.com or via auction, offering flexibility and convenience.
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