Tech First Gulf (TFG), a UAE-based distributor, plans to visitfour countries in East Africa to spotlight partners and customers.
UAE-based distributor of audio-visual, infrastructure and cybersecurity solutions, TFG, has embarked on its East African Partner and End-Customer Roadshow. Hitting Tanzania, Uganda, Ethiopia and Kenya, the show is intended to introduce companies to the company’s offerings and to support their partners in the region. The roadshow will run until 10 March, 2022.
The move comes at a time when Africa’s Internet-related economy is slated as having the potential to reach USD 180 million by 2025.
TFG is active in a number of fields, including audio-visuals, communication and collaboration tools and cybersecurity. According to the company, the roadshow presents a platform for IT and business leaders to interact with industry peers and discuss the latest advancements in the digital landscape.
A wide range of services
Senior TFG staff will be on hand to discuss the company’s offerings in three key verticals:
- Audio Visuals: TFG’s offers a range of solutions to address companies in need of equipment for meeting rooms, conference rooms and training rooms. TFG represents a number of leading brands in the audio-visual space and provides a complete range of AV solutions that allow businesses to offer a total AV package.
- UCC & Infrastructure: TFG offers a comprehensive Unified Communication and Collaboration (UCC) portfolio, coupled with a certified service package for their resellers. Partners and customers can gain access and support for all of the company’s UCC solutions. This ensures faster delivery of vendor initiatives to customers, allowing resellers to capture their revenue opportunity in an optimized period of time, according to the company.
- Cybersecurity: TFG’s range of cybersecurity solutions, covering advanced networking, application delivery and security (ADC, WAF, DDoS Protection, Bot Management), privileged identity management/access management, privileged remote access, and vulnerability management products will all be on show. The company’s end-to-end product package from its portfolio of vendors, many of which are in Gartner’s leaders’ quadrant, aim to optimize and secure the end users’ businesses.
The rise of digital technologies and hybrid work
The roadshow is designed to address the changing nature of today’s business landscape, given the rapid emergence of digital technologies and the trend toward hybrid work.
“Through the event, we aim to provide the required brand awareness and partner enablement sessions to all the vendors that we represent in the African region. The roadshow is instrumental in enabling us to introduce new strategies that will help provide lucrative revenue streams for our partners and vendors that are based on trust and loyalty,” said Vasu Sharma, Product Marketing Manager EMEA, Tech First Gulf.
TFG’s key vendors include Samsung, Logitech, Barco, Alcatel-Lucent Enterprise, Bosch, BCD, Vertiv, Linksys, Commvault, Digifort, BeyondTrust, Radware, TP-Link and BenQ.